The combination of scattered content, fragmented tools, and fluid team structures has led to decreased workplace productivity.

Dropbox’s vision to kill the “work about work” Since then Dropbox has been working on allowing access to users and teams across the globe leveraging word-of-mouth and viral marketing. Dropbox origin ideaįounded in 2007 with a simple purpose: Life would be a lot better if everyone could access their most important information anytime from any device. When we think about what is a business model, that is a set of pieces of a puzzle that once combined create an organization able to unlock value in the long run.

The idea is to have a holistic picture of the organization. From its mission to its core values, pricing strategy, and the stakeholders involved in its success. We’re going to see all the nuts and bolts of Dropbox’s business model.

Upgrade and expand the existing customers base.

Conversion marketing: from free to paid users.

Dropbox mission: Unleash the world’s creative energy by designing a more enlightened way of working.

Dropbox’s vision to kill the “work about work”.

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